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MTV.ca Core was a loyalty program for avid fans. Shows would have a collection of badges a viewer could earn by watching episodes online. The viewer had their own trophy wall where they could proudly display their fandom and expertise in each show. Shown here are a few of the badges I was tasked with creating. Each posing the challenge of conveying abstract ideas related to the show in a unique and fun manner (and without using any pics directly from the show!)